Revitalisation of a former museum into a prospering cultural object


Participating Project Partners


Current Situation

At the end of the 1990s the town council had decided to close the maritime museum building in the inner city centre of Rostock and to sell it without special obligations. However, a big public opposition prevented this, because the museum building is 100% owned by the City of Rostock and the city and university wrehouses are full of art treasures, worth the be exhibited.

Since 2005 a non profit association manages –as interim solution- the building and tries to offer some maritime exhibitions and events. This museum is a historic and cultural monument with high identification effect for the town and will be revived. Therefore it’s now on the priority lists for public renewal and development.

In March 2009 the ctown council decided to enable a budget for building development plans; act4ppp will contribute in terms of culture business development activities. This topic is actual so important that the newspapers write almost every week about the changes in culture policy of the Hanseatic City of Rostock.



The main focus of the pilot project is the development and elaboration of a PPP approach in the field of culture business. In addition this could lead to a revitalisation of a culture centre in the Inner-City of Rostock; attracting visitors and friends like in former times from Berlin, Copenhagen and Hamburg. This abandoned root of a macro regional cultural centre for art lovers should be reactivate.

The museum building should be restored and reopened as a new museum for art and cultural history (exposing important exhibits actually stored in a city’s depot and not open to visitors) by a fair and innovative PPP model. Special focus will be given to Rostock´s uniqueness as German centre for so called “degenerated art”.

The PPP model  should also enable a private actor to participate in the management of the museum for culture and cultural history or to contribute to its success as private functional partner or patron in general. The project offers therefore ideal chances for businesses developments in the field of museum gastronomy and museum shop, event management and tourism product development in general.



Activities during the project duration are:

  • potential analysis and market research of the revitalization of the museum for art and cultural history;
  • communication and marketing strategy to develop an appropriate (PPP) operator for the museum and/or to develop businesses around the public museum;
  • investigation and assessment of different models for partnership;
  • development of a sustainable management and business concept;
  • development of a corporate design as precondition for international appeal and presence